Sitka, the iconic Vancouver Island-based surf brand has turned over a new leaf and will now be known as Ecologyst. Many may know the brand from their iconic 2nd peak hoodie, surfboards, skateboards, videos, or even their simple tree logo stuck on the back of many West Coast bumpers. The brand erupted in the 2000’s, with a stacked surf and skate team. They sponsored bands, and for lack of better words, paved their way from a barstool idea into a prosperous well-known Canadian company. Since then, Sitka has turned over many leaves, halting their surf and skateboard teams and some production and focusing their brand to locally made goods, fashion, and conservation. The brand is moving towards a new identity, away from the American Sitka hunting brand towards a local, sustainable company who values quality over quantity and the environment over pollution. Scroll down to read more from Rene Gauthier, one of the men who started and has been with the company since day one.
Words below reposted from Sitka.ca
New Name. Same Commitment.
Having changed so much in the business, it made sense to explore a name change to align with the values and purpose of the company. Driven by the team and YOU, ecologyst was chosen.
We’re keeping the Sitka tree as our logo, it’s our heritage, but ecologyst is our future, it shows that growth and sustainability can co-exist.